Modeling Digitals (also known as “Polaroids” or "Polas") are natural images of what a model currently looks like. These images were once taken on-the-spot with instant Polaroid cameras, (hence the name “Polaroids”), and they were taken to capture a model in simple lighting, without editing to show his/her natural appearance.
Polaroids / Digitals have several advantages: First, they can be used to choose the model (acceptance into an agency, choice of a good model by a customer for an advertisement, editorial publication, catwalk (in short: a casting) or the project of a photographer.
As a second use, the polas are handy to plan the shoot. The makeup artist can prepare or have creative ideas by observing the “real” traits and tints of the face. The hairdresser will see how the model’s hair looks. The stylist will know what to expect to prepare the necessary pieces … And the photographer will be able to see which sides to put forward or which to hide, and why not, to adapt the look of the shoot depending on the person.
Polaroids consist of photos of the face/bust – face/profile, with hair attached/detached. Then, there are pictures of the whole body (at least one in full-length, the rest may be from the waist/torso up). These photos are again from the front, profile, “three-quarters” and possibly from behind. It is ok to pose a bit to emphasize your body. A light day make-up (foundation) is also fine. Model will typically wear all black and something that is form fitting so the figure is easily seen.
Note: Polaroids will need to be updated if model appearance is altered (Hair color/cut, tattoos, weight loss/gain, etc.)
